Improve project efficiency and homeowner satisfaction with premium upgrades
Successful painting contractors agree that a customer-focused sales approach typically results not only in improved customer satisfaction but the opportunity to upgrade to products that can improve project profitability. Continue reading Customer-Focused Interior Upgrade Solutions
In this fourth installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer focused as you deliver and execute the project. Continue reading Art of the Sale: Execution and Delivery
Studies show that customers are more than willing to pay for paint upgrades. The key is to make sure they understand the features and benefits of the premium product – and the added value it provides. Continue reading 3 Times to Upgrade: A Strategic Guide to Coating Selection
When is the right time and place to suggest a coatings upgrade? Here are some suggestions. Continue reading 5 Situations Where It Pays to Use Premium Products
