In this episode of our Pro on the Go video series, we asked Chuck Kocinski, owner of Paint Medics, Inc. in Parma, Ohio, about his decision to use job site videos to promote his company on Facebook, YouTube and the company website. Continue reading Pro on the Go: Use Job Site Videos to Win Business, Build Customer Trust
“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms
Want to make the most out of your social media feeds? Here are some suggestions from the marketing experts at Sherwin-Williams. Continue reading 3 Tips for Building a Powerful Social Media Presence
Finding good people for your painting company can be a challenge. It may be tempting to rely on your friends and family. While networking is a great strategy, it’s time to broaden the search. Since the majority of job seekers use online resources in their search, here are a few ways to reach them.
Continue reading 3 Keys to Better Hiring: Broaden Your Search for Good Candidates
In our PPC Climbing the Ladder series, we celebrate the leaders of a new generation of professional painting contractors. Featured in our third installment is Nick Slavik, who owns and operates the Nick Slavik Painting & Restoration Co. in New Prague, Minnesota.
Continue reading Climbing the Ladder: Nick Slavik of New Prague, MN
Want to build your brand and give something back to your community? National Painting Week is a perfect opportunity to do both. This year’s nationwide event, sponsored by Sherwin-Williams, is scheduled for May 25-June 4. Continue reading Get Ready to Paint It Forward in 2018
Most painting contractors face the dilemma of how to keep a reasonable awareness online primarily through their websites. In most cases, they don’t have the expertise to regularly update their websites nor the budget. There is another way. Continue reading 10 Ways to Leverage LinkedIn For Your Painting Company
During 2017’s National Painting Week, thousands of Sherwin-Williams associates across North America volunteered to refresh more than 240 locations in need of a fresh coat of paint. Continue reading Team Effort: Pro Painters Join Sherwin-Williams to Refresh Their Towns
Participating in National Painting Week, from joining a project to sharing painting tips, is a great way to showcase your expertise and position you as a strong community partner.
This year’s nationwide event is set for May 19-29, 2017. Continue reading National Painting Week: A chance to build bonds with your community
These days, it’s all too easy to assume customers are delighted while, in reality, they often have one foot out the door with an eye trained on one of your many competitors. Continue reading 7 Red Flags That Your Company Needs a Service Overhaul
Painting contractors are invited to lend their professional expertise in celebration of Sherwin-Williams’ 5th annual National Painting Week, set for May 22-30, 2016. Continue reading National Painting Week: Join Paint Pros Helping Out
Do painting contractors really need to be on social media?
Facebook. YouTube. Twitter. Instagram. Snapchat. Houzz. LinkedIn. As a business owner in the second decade of the 21st century, you’re bombarded with the message: It’s time to get your business on social media, or get left behind. But where do you start? And which platforms are really worth your time and money? Continue reading Navigating the Digital Maze: Social Media Tips for Pro Painters