As a painting professional, you most likely have a personal LinkedIn page. But do you also have a LinkedIn page for your company? We sat down with Al Pirozzoli, a marketing consultant who has worked with numerous professional painting contracting companies, and asked him to help us understand the value of a LinkedIn company page, and how to make the best use of yours.
Continue reading LinkedIn Company Pages: Are You Making the Most of Yours?
Tag Archives: marketing
Get Ready to Paint It Forward in 2018
Want to build your brand and give something back to your community? National Painting Week is a perfect opportunity to do both. This year’s nationwide event, sponsored by Sherwin-Williams, is scheduled for May 25-June 4. Continue reading Get Ready to Paint It Forward in 2018
How to Easily Make More Money on Every Estimate
Do you feel like the only way to make more money in your painting business is to find more clients, but you hate the thought of spending your extra cash on marketing?
This simple upselling strategy can add thousands of dollars (or more) to your personal income each year – without investing tons of money or time. Continue reading How to Easily Make More Money on Every Estimate
10 Ways to Leverage LinkedIn For Your Painting Company
Most painting contractors face the dilemma of how to keep a reasonable awareness online primarily through their websites. In most cases, they don’t have the expertise to regularly update their websites nor the budget. There is another way. Continue reading 10 Ways to Leverage LinkedIn For Your Painting Company
Team Effort: Pro Painters Join Sherwin-Williams to Refresh Their Towns
During 2017’s National Painting Week, thousands of Sherwin-Williams associates across North America volunteered to refresh more than 240 locations in need of a fresh coat of paint. Continue reading Team Effort: Pro Painters Join Sherwin-Williams to Refresh Their Towns
National Painting Week: A chance to build bonds with your community
Participating in National Painting Week, from joining a project to sharing painting tips, is a great way to showcase your expertise and position you as a strong community partner.
This year’s nationwide event is set for May 19-29, 2017. Continue reading National Painting Week: A chance to build bonds with your community
3 Secrets for a Better Website: Go Deep to Grow
The episode of our Pro On the Go video series below is the first in a series on advanced techniques for marketing your painting business. Continue reading 3 Secrets for a Better Website: Go Deep to Grow
3 Keys to Generating More Word-of-Mouth Advertising
By Al Pirozzoli
Companies invest untold billions in every form of marketing imaginable. Although much of it is effective, there is one form that tops all the others. For effectiveness and results, referrals are second to none. Continue reading 3 Keys to Generating More Word-of-Mouth Advertising
National Painting Week: Join Paint Pros Helping Out
Painting contractors are invited to lend their professional expertise in celebration of Sherwin-Williams’ 5th annual National Painting Week, set for May 22-30, 2016. Continue reading National Painting Week: Join Paint Pros Helping Out
Paint It Forward: The Value of Community Service Marketing
Volunteering your time in the community is not only the right thing to do, it’s good for business too. That’s what the owners of professional paint contracting companies large and small are learning. Continue reading Paint It Forward: The Value of Community Service Marketing
Navigating the Digital Maze: Social Media Tips for Pro Painters
Do painting contractors really need to be on social media?
Facebook. YouTube. Twitter. Instagram. Snapchat. Houzz. LinkedIn. As a business owner in the second decade of the 21st century, you’re bombarded with the message: It’s time to get your business on social media, or get left behind. But where do you start? And which platforms are really worth your time and money? Continue reading Navigating the Digital Maze: Social Media Tips for Pro Painters