In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact us page. Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out
Want to make 2020 a banner year for you and your painting business? Here are five ways to help ensure your company meets and exceeds the goals you’ve set for it. Continue reading 5 Ways to Run a Better Painting Business in 2020
“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms
Want to make the most out of your social media feeds? Here are some suggestions from the marketing experts at Sherwin-Williams. Continue reading 3 Tips for Building a Powerful Social Media Presence
In our PPC Climbing the Ladder series, we celebrate the leaders of a new generation of professional painting contractors. Featured in our third installment is Nick Slavik, who owns and operates the Nick Slavik Painting & Restoration Co. in New Prague, Minnesota.
Continue reading Climbing the Ladder: Nick Slavik of New Prague, MN
As a painting professional, you most likely have a personal LinkedIn page. But do you also have a LinkedIn page for your company? We sat down with Al Pirozzoli, a marketing consultant who has worked with numerous professional painting contracting companies, and asked him to help us understand the value of a LinkedIn company page, and how to make the best use of yours.
Continue reading LinkedIn Company Pages: Are You Making the Most of Yours?
Want to build your brand and give something back to your community? National Painting Week is a perfect opportunity to do both. This year’s nationwide event, sponsored by Sherwin-Williams, is scheduled for May 25-June 4. Continue reading Get Ready to Paint It Forward in 2018
Do you feel like the only way to make more money in your painting business is to find more clients, but you hate the thought of spending your extra cash on marketing?
This simple upselling strategy can add thousands of dollars (or more) to your personal income each year – without investing tons of money or time. Continue reading How to Easily Make More Money on Every Estimate
Most painting contractors face the dilemma of how to keep a reasonable awareness online primarily through their websites. In most cases, they don’t have the expertise to regularly update their websites nor the budget. There is another way. Continue reading 10 Ways to Leverage LinkedIn For Your Painting Company
During 2017’s National Painting Week, thousands of Sherwin-Williams associates across North America volunteered to refresh more than 240 locations in need of a fresh coat of paint. Continue reading Team Effort: Pro Painters Join Sherwin-Williams to Refresh Their Towns
Participating in National Painting Week, from joining a project to sharing painting tips, is a great way to showcase your expertise and position you as a strong community partner.
This year’s nationwide event is set for May 19-29, 2017. Continue reading National Painting Week: A chance to build bonds with your community
The episode of our Pro On the Go video series below is the first in a series on advanced techniques for marketing your painting business. Continue reading 3 Secrets for a Better Website: Go Deep to Grow
By Al Pirozzoli
Companies invest untold billions in every form of marketing imaginable. Although much of it is effective, there is one form that tops all the others. For effectiveness and results, referrals are second to none. Continue reading 3 Keys to Generating More Word-of-Mouth Advertising
Painting contractors are invited to lend their professional expertise in celebration of Sherwin-Williams’ 5th annual National Painting Week, set for May 22-30, 2016. Continue reading National Painting Week: Join Paint Pros Helping Out
Volunteering your time in the community is not only the right thing to do, it’s good for business too.
That’s what the owners of professional paint contracting companies large and small are learning. Continue reading Paint It Forward: The Value of Community Service Marketing
Do painting contractors really need to be on social media?
Facebook. YouTube. Twitter. Instagram. Snapchat. Houzz. LinkedIn. As a business owner in the second decade of the 21st century, you’re bombarded with the message: It’s time to get your business on social media, or get left behind. But where do you start? And which platforms are really worth your time and money? Continue reading Navigating the Digital Maze: Social Media Tips for Pro Painters