Studies show that customers are more than willing to pay for paint upgrades. The key is to make sure they understand the features and benefits of the premium product – and the added value it provides. Continue reading 3 Times to Upgrade: A Strategic Guide to Coating Selection
By Rick Watson
I want to remove cigar odor in a garage. What paint can I use to do this?
When is the right time and place to suggest a coatings upgrade? Here are some suggestions. Continue reading 5 Situations Where It Pays to Use Premium Products