Tag Archives: COLOR

Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations

As a paint pro, you probably feel qualified to answer almost any question a client asks you about the painting process. After all, it’s your area of expertise. But when conversations turn to color selection, you may feel less confident recommending colors, selecting palettes, and offering your opinion on aesthetic decisions. Continue reading Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations

Here Are Three More Great Ways to Work Smarter with PRO+ductive Solutions

Want to get the job done faster? Want to save money and time with services and tools that make your entire business run smoother? Want to build your business with the services and tools you need today plus cutting-edge solutions for tomorrow? PRO+ductive Solutions is an ongoing initiative started by Sherwin-Williams to help contractors save time, complete jobs quickly, and save money to generate more profit.

The latest additions to this part of the company’s PRO+ program include a time- and labor-saving pressure washer, virtual color consulting resources for homeowners and an advanced weather-adaptive paint that helps you be more productive on exterior projects.
Continue reading Here Are Three More Great Ways to Work Smarter with PRO+ductive Solutions

Design-Driven Color with Impact

Capitalize on expert advice to give your property a competitive advantage

First impressions are important. A fresh coat of paint in a stylish new color can go a long way to help your property get noticed from the crowd and attract new residents.

Sherwin-Williams’ team of color experts can help guide you through the color selection process.

Continue reading Design-Driven Color with Impact

Use Color to Win

Turn color into your competitive advantage

Even though you may feel like more of an expert in products than color, that’s no barrier to helping your customers in their color journey. Thanks to a suite of innovative tools from Sherwin-Williams, you can direct your customers to find the color they’re looking for, learn which colors are trending, and meet virtually with an expert design team to find the perfect palette for them.

These three services can help you leverage color to succeed.

Continue reading Use Color to Win

Maximize Your Property’s Color Potential

Let Sherwin-Williams Color Marketing & Design Services Improve Your Curb Appeal

For many multi-family property managers, decisions about color are outside their comfort zone. However, a team of color experts at Sherwin-Williams can show you how color can help attract and retain residents. And if you lack color confidence, they have the necessary tools and resources you need to get color working for you and your properties.

Continue reading Maximize Your Property’s Color Potential

Making It in Miami

A contractor and her rep collaborate to help multi-family properties stand out

For most start-up painting contractors, the thought of doing door-to-door cold call prospecting doesn’t sound very appealing. As if that weren’t difficult enough, imagine that the segment you want to serve is the highly competitive, price sensitive multi-family market. Oh, and you’re a woman in a male dominated space.

Continue reading Making It in Miami

Help Your Customers Find Color Inspiration

Contractors can leverage Sherwin-Williams Colormix® Forecast and Color of the Year selections

As a painting contractor, you often are a bystander when it comes to color selection, which is typically the work of an interior designer or a decision that’s already been made by the homeowner. Continue reading Help Your Customers Find Color Inspiration

Perfect Color

Here’s how we ensure you’ll receive reliable, consistent color solutions

As a professional painting contractor, you know how much color matters. Seamless touchups and consistent color brilliance that meet and exceed customer expectations can elevate your business to higher levels of success and profitability. Continue reading Perfect Color

Art of the Sale: Discussing Color and the Close

In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close

Icon in the Sun: Long-Lasting Colors for Albuquerque’s Beach Apartments

A unique, eye-catching color scheme made the Beach Apartments a landmark property on Route 66 in Albuquerque, New Mexico. But the exterior hadn’t been painted since the 1990s, and rain and sun had caused significant damage. The stucco was cracked and crumbling, and the colors had faded in the high desert climate.
Continue reading Icon in the Sun: Long-Lasting Colors for Albuquerque’s Beach Apartments

Color of the Year: How to Make it Work in Commercial and Residential Projects

Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects