As a paint pro, you probably feel qualified to answer almost any question a client asks you about the painting process. After all, it’s your area of expertise. But when conversations turn to color selection, you may feel less confident recommending colors, selecting palettes, and offering your opinion on aesthetic decisions. Continue reading Cutting Through the Noise: New Color Trend Report Gives Contractors Confidence for Color Conversations
Tag Archives: COLOR
Here Are Three More Great Ways to Work Smarter with PRO+ductive Solutions
Want to get the job done faster? Want to save money and time with services and tools that make your entire business run smoother? Want to build your business with the services and tools you need today plus cutting-edge solutions for tomorrow? PRO+ductive Solutions is an ongoing initiative started by Sherwin-Williams to help contractors save time, complete jobs quickly, and save money to generate more profit.
The latest additions to this part of the company’s PRO+ program include a time- and labor-saving pressure washer, virtual color consulting resources for homeowners and an advanced weather-adaptive paint that helps you be more productive on exterior projects.
Continue reading Here Are Three More Great Ways to Work Smarter with PRO+ductive Solutions
Design-Driven Color with Impact
Capitalize on expert advice to give your property a competitive advantage
First impressions are important. A fresh coat of paint in a stylish new color can go a long way to help your property get noticed from the crowd and attract new residents.
Sherwin-Williams’ team of color experts can help guide you through the color selection process.
Use Color to Win
Turn color into your competitive advantage
Even though you may feel like more of an expert in products than color, that’s no barrier to helping your customers in their color journey. Thanks to a suite of innovative tools from Sherwin-Williams, you can direct your customers to find the color they’re looking for, learn which colors are trending, and meet virtually with an expert design team to find the perfect palette for them.
These three services can help you leverage color to succeed.
Maximize Your Property’s Color Potential
Let Sherwin-Williams Color Marketing & Design Services Improve Your Curb Appeal
For many multi-family property managers, decisions about color are outside their comfort zone. However, a team of color experts at Sherwin-Williams can show you how color can help attract and retain residents. And if you lack color confidence, they have the necessary tools and resources you need to get color working for you and your properties.
Making It in Miami
A contractor and her rep collaborate to help multi-family properties stand out
For most start-up painting contractors, the thought of doing door-to-door cold call prospecting doesn’t sound very appealing. As if that weren’t difficult enough, imagine that the segment you want to serve is the highly competitive, price sensitive multi-family market. Oh, and you’re a woman in a male dominated space.
Help Your Customers Find Color Inspiration
Contractors can leverage Sherwin-Williams Colormix® Forecast and Color of the Year selections
As a painting contractor, you often are a bystander when it comes to color selection, which is typically the work of an interior designer or a decision that’s already been made by the homeowner. Continue reading Help Your Customers Find Color Inspiration
In the MODE: The 2022 Colormix® Color Forecast
As a professional painting contractor, you know how important color is to your customers. But it can also be tricky. Continue reading In the MODE: The 2022 Colormix® Color Forecast
Perfect Color
Here’s how we ensure you’ll receive reliable, consistent color solutions
As a professional painting contractor, you know how much color matters. Seamless touchups and consistent color brilliance that meet and exceed customer expectations can elevate your business to higher levels of success and profitability. Continue reading Perfect Color
Art of the Sale: Discussing Color and the Close
In this third installment of a series on achieving sales success for PRO painting contractors, Archie Bartel offers sales tips and guidelines for contractors trying to improve their sales performance. Bartel, Sherwin-Williams Director of Sales Force Effectiveness, is the former Marketing Director for Residential Repaint at Sherwin-Williams. This article will examine the continued importance of being customer-focused during color discussion and closing the sale. Continue reading Art of the Sale: Discussing Color and the Close
Bring the Warmth Inside with Cavern Clay, the 2019 Color of the Year
Channeling the desert modern style, Cavern Clay SW 7701 (290-C6) is Sherwin-Williams® 2019 Color of the Year. In this story, we’ll pass on tips on where to use it and which colors work well with it. Continue reading Bring the Warmth Inside with Cavern Clay, the 2019 Color of the Year
What is the best way to paint light colors over dark colors?
Answers to pro painters’ most pressing questions by Rick Watson Continue reading What is the best way to paint light colors over dark colors?
Icon in the Sun: Long-Lasting Colors for Albuquerque’s Beach Apartments
A unique, eye-catching color scheme made the Beach Apartments a landmark property on Route 66 in Albuquerque, New Mexico. But the exterior hadn’t been painted since the 1990s, and rain and sun had caused significant damage. The stucco was cracked and crumbling, and the colors had faded in the high desert climate.
Continue reading Icon in the Sun: Long-Lasting Colors for Albuquerque’s Beach Apartments
5 Tips for Choosing Exterior Paint Colors
So many colors – how do you help your customers choose? Cindy Bailen, a color consultant in Waban, Massachusetts, has this advice for selecting exterior paint colors.
Continue reading 5 Tips for Choosing Exterior Paint Colors
The Fifth Wall: Look to the Sky for More Colorful Ceilings
While your customers are accustomed to carefully choosing the color of paint used on the four walls of a room, the ceiling is often overlooked. You can help them create visual interest with little effort by getting creative with your ceiling color recommendations.
Continue reading The Fifth Wall: Look to the Sky for More Colorful Ceilings
New Portable Tool Eliminates the Color Matching Guesswork
Looking for a lightweight and portable tool for on-the-go color matching? The new ColorSnap® Match handheld color-matching tool is designed to facilitate quick and confident color-matching for you and your customers. Continue reading New Portable Tool Eliminates the Color Matching Guesswork
Color of the Year: How to Make it Work in Commercial and Residential Projects
Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects