Category Archives: COLOR

Augmented Reality Powers Cutting Edge Paint Color Selection Technology

Sherwin-Williams has introduced a new augmented reality (AR) experience as part of its ColorSnap® Visualizer app for iPhone and Android. This new Instant Paint feature uses emerging AR technology as a fast, seamless way to visualize Sherwin-Williams colors on customer’s walls – in real time.
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7 Ways ColorSnap® Visualizer Makes Your Day Easier

With Sherwin-Williams ColorSnap® Visualizer, you can explore color and virtually paint any room with the swipe of a finger. Match colors from photos, save colors and see how they look on your customer’s walls before you pick up a brush. Here’s what pro painters can do with this easy-to-use color tool.
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Color of the Year: How to Make it Work in Commercial and Residential Projects

Oceanside SW 6496 (172-C7), the 2018 Sherwin-Williams Color of the Year is a tremendously flexible color, and harmonizes with other diverse color groups. Continue reading Color of the Year: How to Make it Work in Commercial and Residential Projects

Go Bold or Play It Safe? Survey Reveals Homeowner Paint Color Perceptions

People say they’re ready for more vibrant colors, but many may still play it safe with neutrals.

That is one of the findings of the 2017 National Painting Week Color Psychology Study by Harris Poll on behalf of Sherwin-Williams. The study included an online survey and analysis of social media posts that include colors and areas of a home. Continue reading Go Bold or Play It Safe? Survey Reveals Homeowner Paint Color Perceptions

From Noir to Holistic: The Paint Color Forecast for 2017

By Sue Wadden

With the backdrop of an ever-changing societal and cultural landscape, the four color palettes that make up the 2017 colormix forecast share a vision of renewed spirituality, body and soul nourishment and a determination to define a sense of self. Continue reading From Noir to Holistic: The Paint Color Forecast for 2017