Category Archives: COLOR

Go Bold or Play It Safe? Survey Reveals Homeowner Paint Color Perceptions

People say they’re ready for more vibrant colors, but many may still play it safe with neutrals.

That is one of the findings of the 2017 National Painting Week Color Psychology Study by Harris Poll on behalf of Sherwin-Williams. The study included an online survey and analysis of social media posts that include colors and areas of a home. Continue reading Go Bold or Play It Safe? Survey Reveals Homeowner Paint Color Perceptions

From Noir to Holistic: The Paint Color Forecast for 2017

By Sue Wadden

With the backdrop of an ever-changing societal and cultural landscape, the four color palettes that make up the 2017 colormix forecast share a vision of renewed spirituality, body and soul nourishment and a determination to define a sense of self. Continue reading From Noir to Holistic: The Paint Color Forecast for 2017

Color of the Year: The Perfect Multi-Purpose Neutral

A hue symbolic of new beginnings, Alabaster (SW 7008) provides an oasis of calmness, spirituality and ‘less is more’ visual relief, says Sue Wadden, Sherwin-Williams Director of Color Marketing. “Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.” Continue reading Color of the Year: The Perfect Multi-Purpose Neutral