In today’s business environment, whether you serve homeowners or commercial accounts, it takes more than a good reputation to gain profitable painting projects. Among the pages on your website, three hold golden opportunities for you to connect with prospective customers, says sales and marketing specialist Al Pirozzoli: your about us page, bio page and contact us page. Continue reading Marketing Strategies: 3 Quick Fixes to Make Your Website Stand Out
You take pride in providing quality painting for your clients. See what it takes to protect a customer-focused business like yours in this article by Steven Scott.
Continue reading Painting & Business Insurance: It’s All About Quality Coverage
Registration is open for the 2020 PCA Expo. The event will be held Feb. 19 through 21, with the Renaissance Phoenix Glendale Hotel & Spa serving as the host hotel.
Continue reading Industry Events: Phoenix to Host 2020 PCA Expo
The trade organization pro painters have long known as the PDCA is now the PCA.
Continue reading PDCA is Now the PCA: Trade Association Pivots for the Future
Want to make 2020 a banner year for you and your painting business? Here are five ways to help ensure your company meets and exceeds the goals you’ve set for it. Continue reading 5 Ways to Run a Better Painting Business in 2020
In 2019, the U.S. Green Building Council (USGBC) unveiled its latest LEED guidelines, LEED v4.1. We sat down with Melissa Baker, USGBC senior vice president, to find out what that means for professional painting contractors.
Continue reading LEED V4.1: What Pro Painters Need to Know
“Customer service is having a policy for dealing with the small percentage of clients that are very, very difficult to please,” says Kevin Nolan of Nolan Painting. In this episode of our Pro on the Go video series, we talk with Kevin about one of the most effective ways his company has found to measure customer satisfaction and improve service.
Continue reading Pro Tips: Use a Report Card to Improve Customer Satisfaction (video)
Friends, family, employees and colleagues are great places to look when you’re hiring. But are you making the most of your network?
Continue reading Recruitment & Retention: How to get better at networking to make better hires
“My painter does such a great job for me. The next time I need something painted, I wouldn’t even consider going to anyone else.”
Do your customers talk about you this way? To make sure they do, incorporate some of these winning customer service strategies into your business practices when you complete your next job.
Continue reading Go the Extra Mile: 3 Contractors Share Their Secrets for Generating Repeat Business
Successful people all do one thing: they solve problems. They don’t just stare at a problem and wish it would go away. In this article, Mitzi Perdue, author of How to Make Your Family Business Last, shares her seven steps for solving your business problems. Continue reading 7 Steps for Solving Business Problems, or Learning How to Eat an Elephant
In this article, Brandon Lewis, founder of the Academy for Professional Painting Contractors, shows how you can stop competing on price by focusing on the persuasive elements of your sales process. Continue reading The REAL Reason They Chose the Cheaper Price
Having a tough time finding the right employees for your residential or commercial painting business? It may be time to consider people working in other construction trades and service industries, says Art Snarzyk, owner of InnerView Advisors. Continue reading Need Good Workers? Tap into Other Trades
Can you use storytelling techniques to recruit better candidates for your painting company? Henry DeVries, CEO of Indie Books International, says yes. In this article, he shows how it’s done. Continue reading How to Use the Power of Storytelling to Make Better Hires
In this episode of our Pro on the Go video series, we asked Chuck Kocinski, owner of Paint Medics, Inc. in Parma, Ohio, about his decision to use job site videos to promote his company on Facebook, YouTube and the company website. Continue reading Pro on the Go: Use Job Site Videos to Win Business, Build Customer Trust
Finding the right person for a position is part art and part science. While some people certainly have a gift for finding good people, everyone can improve their success rate by following a methodical step-by-step process. Continue reading 10 Steps to Better Hiring
“Word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. In today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well. Continue reading How to Get the Most Out of the Top 5 Social Media Platforms