All posts by northbrook_admin

PPP Loan Window Extended to August 8

The loan application deadline for the Paycheck Protection Program (PPP) that was created to help small businesses survive the economic downturn due to COVID-19 has been extended until August 8, 2020. The extension was signed into law over the July 4th weekend. Continue reading PPP Loan Window Extended to August 8

Game Changers: New Airless Handhelds Bring Maximum Efficiency to the Job Site

Airless spray application is a result of atomizing the paint stream under high pressure, but without the use of supplemental compressed air. Paint flows from a spray tip at high speed and separates into a spray pattern. While airless paint spraying is an innovation introduced more than a century ago, the technology continues to evolve today as contractors seek tools and methods to maximize their jobsite efficiency. Continue reading Game Changers: New Airless Handhelds Bring Maximum Efficiency to the Job Site

A Four-Point Plan to Wow Your Customers and Pull Your Company through the COVID Crisis

What steps are you taking to protect your business during the COVID-19 emergency? In this article, pro painter and author Terry Begue offers a framework to help you stay engaged and take care of your customers through this restricted time, so that you can emerge on the other side of this crisis with a business that’s ready to take care of you. Continue reading A Four-Point Plan to Wow Your Customers and Pull Your Company through the COVID Crisis

Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?

As a contractor, an effective sales approach is as important in your arsenal of tools as a paint brush. Too often, however, contractors think of it as a pitch, and not much more. The fact of the matter is that identifying and employing the best sales approach can result in higher profitability and improved customer satisfaction. Continue reading Solution Selling vs. Insight Selling: What’s Right for Your Painting Business?

5 Easy Ways for Contractors to Improve their Bottom Line

Too often, business owners focus on their top line as the most important measure of their success. However, maintaining a healthy bottom line is essential to your prosperity. Here are five easy ways painting contractors can save money, cut costs and improve profitability. Continue reading 5 Easy Ways for Contractors to Improve their Bottom Line

MINWAX

Because pros want products that perform.

Minwax® Performance Series – Finishing interior wood doors, trim and floors is a big job, so professionals count on professional-grade products, like this stain system from Minwax, America’s #1 Selling Interior Stain Brand. Available exclusively at Sherwin-Williams, where the pros shop. Continue reading MINWAX

Looking Up: Engage Your Customers in Ceiling Painting Plans

Ceilings are often the less-thought-about component of any paint job, but helping your customer think about not only their four walls but their fifth can yield benefits for both you and your customer, according to a Sherwin-Williams interior design specialist. Continue reading Looking Up: Engage Your Customers in Ceiling Painting Plans