lineup of sherwin williams high-performance coatings, including zero VOC, Emerald, Pro Industrial, ProMar 200, SuperPaint, and Rejuvenate

2017 New Product Guide: Contractor Favorites Get an Upgrade

What’s new in coatings technology to help make your job easier this year? Plenty! First, let’s take a look at these new additions and next-generation enhancements to some of your favorite coatings:

New: ProMar® 200 HP Zero VOC Interior Acrylic

A new durable eg-shel specially formulated for your most demanding commercial and new residential jobs.

  • High-performance durability, ease of application and outstanding hide
  • Intended to pass MPI High Performance and X-Green categories
  • Durable enough to be specified for many commercial applications

New: Emerald® Urethane Trim Enamel

Latest technological breakthrough from Sherwin-Williams delivers the smooth, uniform finish of an oil-based enamel with the convenience of a water-based formula.

  • Interior/exterior water-based urethane modified alkyd with the look and feel of an alkyd/oil finish
  • Outstanding flow and leveling for a smooth, uniform finish
  • Resists yellowing and has excellent blocking resistance, allowing surfaces to maintain a tough, durable finish
  • Excellent color and gloss retention for exterior applications
  • Meets the most stringent VOC regulations with <50g/L
  • Available in satin, semi-gloss and gloss sheens

Coming this summer: Eminence High Performance Ceiling Paint

Self-priming formula provides dependable one-coat coverage and has been enhanced with even better hide and improved mildew resistance.

  • Excellent flow and leveling and an exceptionally uniform appearance
  • Delivers a bright white with a Light Reflectance Value (LRV) of 92
  • Flat finish specifically formulated to help hide surface imperfections
  • Dries quickly
  • Resists spattering

New enhanced flat: ProMar® 200 Zero VOC Interior Latex

New enhanced flat formula has improved hide, durability, flow and leveling that minimizes minor surface flaws for a smoother, more uniform finish, all while meeting MPI performance requirements.

  • Zero VOCs meets the most stringent VOC requirements
  • Complies with LEED, GREENGUARD Environmental Institute (GEI) and other green guidelines and regulations
  • ProMar 200 Zero VOC Flat meets MPI 53 and 143, as well as 53 and 143 X-Green categories
  • Anti-microbial agents inhibit the growth of mold and mildew on the paint surface
  • Available in all colors including deep, vivid accents

New enhanced formula: Emerald® Interior Acrylic Latex

Emerald® matte and satin finishes are now enhanced with improved stain resistance, an increased defense against water spotting, better washability and a smoother final appearance.

  • Exceptional hide, coverage, durability and washability
  • Outstanding scrub, stain, block, water spotting and burnish resistance
  • Paint and Primer in One with advanced stain-blocking technology
  • Anti-microbial agents inhibit the growth of mold and mildew on the paint surface

New Sheen: ProMar® 200 Zero VOC Interior Latex

New Low Gloss Eg-Shel Sheen hides minor surface imperfections better than other Eg-Shel sheens.

  • Better overall application characteristics, burnish resistance, scrub resistance and washability compared to the Low Sheen Eg-Shel
  • Provides a smooth, uniform finish
  • Provides a softer appearance at all angles versus Low Sheen Eg-Shel and Eg-Shel
  • ProMar 200 Zero VOC coatings provide excellent application, outstanding touch-up and durability
  • The line contains an anti-microbial agent to inhibit the growth of mold and mildew on the paint surface

Next-generation flat: SuperPaint® Interior Acrylic Latex

New, next-generation flat finish has enhanced hiding and application for improved productivity and final appearance.

  • Self-priming with excellent hide and durability
  • Long-lasting finish with easy touchup for all types of interior surfaces
  • Overall excellent scrubbability

More colors: Rejuvenate™ Siding Restoration Coating

High build coating with SmoothFill™ Technology is now available in more colors.

  • New deep and ultra-deep bases
  • Dependable bonding – ideal for application to sound, marginally prepared, alligatored, and peeling siding and trim
  • Smoother finish compared to applying a traditional paint and primer over less-than-perfect surfaces
  • Filling characteristics that result in an even finished appearance

New high-performance and concrete coatings

2017 also brings a number of innovations to the Pro Industrial™ line of high performance coatings as well as Sherwin-Williams concrete and masonry products. Learn more here.


This article was originally published in the Spring 2017 issue of PPC magazine. Visit the Sherwin-Williams online product catalog for more product information, data sheets, customer reviews, how-to videos and more.