Poised Taupe (SW 6039) has been named the Sherwin-Williams Color of the Year for 2017.
The “new” neutral is a classic yet modern and the perfect balance of warm and cool
, says Sue Wadden, Director of Color Marketing, Sherwin-Williams.
With its cool-yet-warm vibe, Poised Taupe is an ideal backdrop for a wide range of color combinations. Three ideas:
- Pair with the faded indigo of Stardew (SW 9138) to create a palette reminiscent of a French countryside.
- Pair with vibrant Rave Red (SW 6608) to evoke the natural feel of red-stained bedrock.
- Use in tandem with the deep teal of Marea Baja (SW 9185) and sunny hued Bee (SW 6683) to create a super-graphic look.
More about the new neutrals
A modern take on a timeless classic, Poised Taupe signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile color.
“Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level,” says Sue Wadden, director of color marketing for Sherwin-Williams. “Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking.”
The 2017 Color of the Year is perfect for commercial spaces too, which are now moving toward warmer colors.
“Since commercial color direction tends to enjoy longer lifecycles, Poised Taupe is on the forefront of this trend, offering the ability to endure over time, yet complement a wide range of designs,” says Wadden.